One ad group in English rarely captures a Dubai audience, because half the intent behind local searches happens in Arabic. Merge the two languages into one campaign and the account cannot tell which words are actually converting. Here is how a bilingual structure should work, and why most accounts get it wrong.
Why One Language Isn't Enough in This Market
Dubai residents frequently search in...
English
French
Spanish
Portuguese
Deutsch
Turkish
Dutch
Italiano
Russian
Romaian
Portuguese (Brazil)
Greek
