AI Agents and Advertising: The Next Big Shift in Digital Marketing
AI Agent Advertising: Will Brands Market to AI Instead of People? Digital advertising has always been about reaching people. But as AI agents become part of everyday search, shopping, and decision-making, brands may soon need to optimize for something new: the AI making recommendations on a user's behalf. Imagine asking an AI agent to find the best laptop under ₹80,000. Instead of browsing...
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