CPA Too High? Here's the Formula, the Benchmarks, and What to Fix

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2026-09-07 07:07:33 -

A finance director looks at the acquisition report, sees the CPA figure, and asks the question every affiliate manager dreads: why does it cost this much to bring in one customer? Nine times out of ten, nobody in the room can answer with confidence, because the CPA was never broken down properly in the first place. Cost per acquisition (CPA) is the single number that determines whether a...

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